How we helped Zazzle increase their international brand awareness and sales
Zazzle is an American online marketplace that allows designers and customers to create customised products with independent manufacturers (clothing, posters, etc.) and use images from participating companies.
They faced challenges in expanding its global reach and presence, especially in the European and Asian markets, where it had lower brand recognition, website traffic, sales, and conversion rates than its competitors. They also needed to optimise their website and marketing campaigns for their international customers’ different languages, cultures, and preferences.
We worked with them on four key areas: market research, website localisation, international SEO, and multilingual PPC.
Market research
We conducted market research to gain a deeper and more accurate understanding of their markets in Europe, Canada, and Oceania, including their size, growth, trends, and challenges. The market research project included:
- Research and analysis of the e-commerce and gifting market in Europe and Asia, including the demand, preferences, and behaviour of their target customers
- Competitive analysis and benchmarking of the main players in the international e-commerce and gifting space, including their products, pricing, positioning, and marketing strategies
- Customer surveys and analysis to measure and understand the satisfaction, loyalty, and advocacy of their existing and potential customers
- Providing recommendations and action plans for increasing brand awareness and sales in these markets
Website optimisation, localisation and merchandising
We analysed their international landing pages and made recommendations to make them more appealing, relevant, and user-friendly to their international customers. The website localisation project included the following:
- Recommending updates to their website layout, design, and functionality, to suit the cultural and technical preferences and expectations of their customers in different regions
- Process optimisation for adapting US website content for international landing pages, including Australia, Canada, New Zealand, and UK/Ireland
- Testing their international website performance, speed, and usability, and recommending improvements to ensure a smooth and satisfying customer experience
International SEO
We performed research to improve their international SEO, to increase their ranking, visibility, and traffic on search engines in different countries. The international SEO project included:
- Conducting keyword research and analysis, to identify the most relevant and profitable keywords and phrases for their products and services in different languages and regions
- Optimizing their website structure, content, and metadata, to target and rank for their chosen keywords and phrases
- Implementing tags and geo-targeting, to signal to search engines the intended language and country of their website pages
- Building and acquiring high-quality backlinks, to boost their website authority and reputation in different markets
Multilingual PPC
Imperial House Consulting also helped Zazzle design and execute multilingual PPC campaigns, to drive more qualified leads and conversions to their website from different countries. The multilingual PPC project included:
- Creating and launching a series of landing pages and lead magnets, to offer valuable information and resources to their prospects in different languages and regions
- Setting up and running a series of paid advertising campaigns on Google Ads and Facebook Ads, to target and drive their ideal customers to their landing pages and website
- Developing and testing different ad copy, images, and offers, to optimize their ad relevance, quality, and performance
- Analysing and reporting on their PPC performance and ROI, to measure and improve their results
The results
The collaboration between Zazzle and Imperial House Consulting resulted in significant and measurable improvements in their international brand awareness, website traffic, sales, and conversion rates. Some of the highlights include:
- 35% increase in website traffic and
- 6% increase in website conversions from Europe and Asia
- 25% increase in sales and a 15% increase in average order value from Europe and Asia
- 18% increase in customer retention
The testimonial
“Imperial House Consulting has been a great partner for us. They have helped us increase our international brand awareness, website traffic, sales, and conversion rates. They are professional, creative, and data-driven, always delivering on time and budget. We highly recommend them to anyone looking for a marketing consultancy that can make a difference.”
The conclusion
Zazzle is a successful example of how Imperial House Consulting can help businesses grow and thrive through effective and innovative marketing strategies. If you are interested in working with us, please contact us today for a free consultation. We would love to hear from you and help you achieve your goals.
